Samsung

Making low light photography look like a pro on the new Galaxy S7, that’s what we like!
Shot around beautiful Cape Town, this commercial was so much fun to work on.
Have you seen the guy jumping from the rocks? As a director in South Africa you have to show your actors that a stunt like this is complete safe…by doing it yourself first! Isn’t great to be a film maker?

Impact:

The activation resulted in 124 million submitted photos in one month.
8.2 million people viewed the online video.
The engagement score was 13% versus an average rate of 5%.

The activation scored 349% above benchmark.Awards Own the Twilight campagne